­

Education

catherine evans teaching

Services:

  • Academic advising;
  • Undergraduate and Graduate curriculum development;
  • Online/blended/in-class instruction;
  • Symposium speaking (Tourism for Peace, UN Sustainable Development Goals, and biologically-respectful experiences)
     

Have an MA in Tourism Management obtained at Royal Roads University in 2012. 

  • A diverse range of courses plus graduate research on Biologically-respectful Tourism & Environmentally-themed campaigns on the Sunshine Coast.
  • Skill development related to distilling comprehensive qualitative and quantitative resources to key findings
  • Conducting literature reviews, assembling and delivering academic presentations
  • Beadle Family Award for innovation and excellence in tourism

Hold a Provincial Instructors Diploma from Vancouver Community College obtained in 2009

  • Courses in curriculum development, effective instruction, efficient evaluation, and a teaching practicum.

Hold a BSc Honours in Zoology from the University of Toronto in 1984

  • Minor in Anthropology

 

Education positions since 2006

Instruction / course facilitation

Catherine Evans teacher2012 - ongoing:

Associate Faculty at Royal Roads University instructing courses in Strategic Tourism Marketing, Entrepreneurship, Transforming Destinations, Globalization, Customer Service & Sales, Special Events as tourism generators, Convention Management and Service, Cross-cultural communication, and Tourism Product Development. Teaching at every level in the School of Tourism & Hospitality Management

  • Undergraduate, Graduate, Face to Face, online, Blended.
  • Organized UN sustainable development goals student symposiums in 2018 and 2019 as well as SDG’ projects in 2020 - 2024. Involvement on faculty teams for professional development, regional campus planning, the Capilano Universe speaking series.

Course design for master’s level Strategic Planning,

  • Strategic Tourism Marketing
  • Tourism Product Development  (Undergraduate courses)
  • Strategic Resort Management  (Undergraduate courses)

RE: TRMN 505 – Strategic Tourism Marketing

“The students received another great experience from you. Thank you for your expertise and enthusiasm, and your close attention to updating the program with new readings, videos, and field experiences. The students were very pleased with the course, as demonstrated by the high level of satisfaction.

Thank you very much for teaching with us and I look forward to working with you again this coming year in TRMN 505, and team teaching with me in TRMN 503”.
King regards, Brian White, Ph.D.
Professor, Program head for MA in Tourism Management
Royal Roads University

2006 - 2014:

Part-time Faculty at Capilano University to develop and prepare lessons, instruct, assess and grade students, support learning, organize field trips, and facilitate student development in a variety of Tourism & Recreation courses at all three campuses.

  • Work with Sunshine Coast Indigenous learners in culture and heritage tourism and Aboriginal event management including curriculum design. Additional work on student practicum/work experience in British Columbia and Mexico.
  • Curriculum design / team-based projects
  • Co-developed an applied Ecoliteracy Field School, and Applied Ecoliteracy face to face course for Coastal BC.

tourism classes at jinhua PolytechnicOverseas delivery of tourism & hospitality program in Jinhua Polytechnic University in China in 2012, 2013, 2014 & 2018 - Excellence in interpersonal and cross-cultural communication delivered in the classroom, among faculty members, and across the broader University setting.

 

 

 

“I am honoured to recommend Catherine Evans, whose exceptional experience since 1986 in crafting unique travel experiences has set a high standard in the industry. During our collaboration at Royal Roads University with Jinhua Polytechnic in China, Catherine's prior knowledge of the institution and its community proved invaluable support, enhancing, immensely our program’s impact and effectiveness. Her exemplary professionalism and discerning principles, combined with her ability to inspire and motivate students, have left a lasting impact. Catherine's expertise and dedication make her an outstanding asset in the travel and education sectors, and someone with whom I hope to keep working long into the future...”

Dr. D’Arcy Dornan

Fields of Instruction/Teaching Cohorts

  • MA Global Tourism Management degree, Royal Roads University
  • BA Global Tourism Management & International Hotel Management degrees, Royal Roads University
  • International Hotel Management diploma Jinhua Polytechnic University, China
  • Destination Resort Management diploma, Capilano University.
  • Adventure Tourism (Continuing Education), Capilano University
  • Aboriginal Cultural Tourism certificate, Capilano University
  • Outdoor Recreation certificate (mountain bike, Professional scuba dive instructor programs), Capilano University

Publications

  • 2024 Marketing strategy for business recovery in Tourism and hospitality management in practice: a case study collection. Rebecca Wilson-Mah ed. NY: Routledge

  • 2012 Biologically Respectful Tourism: Examining environmental NGO campaigns of the Sunshine Coast BC,  https://www.yumpu.com/en/document/view/24609240/biologically-respectful-tourism-linkbc/htm1

  • 1988 Reducing cultural barriers through travel – Latin America, Africa & Asia in Tourism a vital force for peace. First Global Conference. Louis J. D’Amore & Jafar Jafari eds.  

.

­